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This site is currently under construction. We are, however, pleased to say that the SMU 102 Digital Copywriting Unit is now open. We've also added Marketing Principles and an Intro to Public Relations. Our Content Marketing Unit is currently in development.

Hubspot's Inbound Marketing certification will provide a comprehensive introduction to the world of inbound.

Inbound marketing pioneer Hubspot offers an excellent free Inbound Marketing Certification Program. While the course is aimed at people in digital marketing and social media industries, anyone can improve their knowledge of inbound and content marketing by following the 11 free classes and completing the reading assignments and optional homework assignments.

You can watch the videos at your own pace and when you complete all the courses you can take an Inbound Marketing Certification Exam to get a certificate from Hubspot. The courses was recently re-designed and updated for 2015!

Essentials of an Effective Inbound Strategy

  1. Optimizing Your Website
  2. The Fundamentals of Blogging
  3. Amplifying Your Content with Social Media
  4. Creating Content with a Purpose
  5. The Anatomy of a Landing Page
  6. Perfecting the Conversion Process
  7. Sending the Right Email to the Right Lead
  8. The Power of Smarketing
  9. Taking Your Sales Process Inbound
  10. Cultivating Happy Customers

The Inbound Certification is made up of twelve classes that you can watch on demand and at your own pace. To help you master the topic, each class includes additional resources that dig further into the topic, a self-check quiz, and a transcript of each video if you prefer to read along.

After watching the classes, get started on your Inbound Certification test. You'll be tested on each of the twelve classes, so download the study guide to help you prepare.

When you're ready to take your Inbound Certification test, click the blue "Take this Test" button on the left. In order to earn your official Inbound Certification badge and certificate, you must receive a score 75% or greater on your test. You have 75 minutes to answer 60 questions. Questions are multiple choice and true/false. You have three chances to pass the test. If you do not pass, you will have to wait 48 hours before taking the test again. If you do not pass three times in a row, you will be locked out from taking the test for 30 days.

SMU has already done the heavy lifting for you. In other words, we've covered all of the major themes explored in the HubSpot certification course. Hubspot's study units should act as a refresher for you - a refresher that can lead to a certificate.

Hubsport's online Inbound Certification course: 

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