This site is currently under construction. We are, however, pleased to say that the SMU 102 Digital Copywriting Unit is now open. We've also added Marketing Principles and an Intro to Public Relations. Our Content Marketing Unit is currently in development.
Email marketing is one of the most powerful tools in a marketer's toolbox. It can help you bring in new leads and eventually nurture them into customers -- that is, if you know how to do it right.
If you're looking to get the down-low on email marketing basics, the good people over at Hubspot have created a five-part video series. Each video is under five minutes.
Part 1: How to Grow Your Email List the Right Way
Part 2: How to Get Delivered to Your Contacts' Inboxes
Part 3: How to Get More Email Opens
Part 4: How to Improve Your Clickthrough Rate
Part 5: How to Improve Emails Using A/B Testing