Site under construction

This site is currently under construction. We are, however, pleased to say that the SMU 102 Digital Copywriting Unit is now open. We've also added Marketing Principles and an Intro to Public Relations. Our Content Marketing Unit is currently in development.


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Social Media U is a platform for making teaching materials covering various aspects of online marketing free to learners all over the world.

This is your space to explore, experiment, develop and grow...a place where your learning and your knowledge is shaped through your interactions, peers and collaboration with others interested in the same subject.  It's about you participating in an active community of learners keen to develop or enhance online marketing skills and strategies. The journey is as important as the destination.

So...who can benefit from SMU?

Thinking about learning about online marketing in general?  Want to improve your online marketing skills, practices and strategies as part of your career development? Not sure about your copywriting skills? Feel as though something isn't quite right with your online branding and marketing? SMU is the place for you.

If you're serious abut putting in real time, effort and creativity into learning about marketing in all its facets...then this course is for you. There's no other way to put it. Learning how to market the right way takes a bit of time. There just aren't any short cuts.

If you're keen to learn how to create brand stories, messages and content that convey values & benefits...this course is definitely for you.

We will also teach you how to promote your brand online in an ethical, transparent and socially responsible way.

If you're looking for series of articles with six bullet points promising that you'll become a multimillionaire after 10 minutes of reading?  This isn't the right place for you. Sorry! Want to learn how to build a brand that people will follow loyal, want to genuinely engage with and will become advocates for (and yes, buy from or otherwise support!)? Welcome aboard.

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